WHO WE ARE
Established in late 2016 in Melbourne, Australia, Graceland answers to the call of the woman who dresses assiduously, marrying the old and the new with an effortless appeal to all that is romantic and distinct.
As its namesake suggests, Graceland is a shrine to the old; a treasure box of vintage gems sourced from all over the world, with a definitive nod to the American West Coast and girls who dance like Stevie Nicks alone in their bedrooms.
As its aesthetic suggests, Graceland also speaks to the now and the future, offering a limited capsule collection of locally designed and ethically made basics to suit any sartorial sensibility; those essential pieces you always wished existed. Now they do.
Hand-in-hand, this evolving collection of the old and the new—featuring apparel, footwear and accessories—offers an animated approach to dressing for the gal who can do anything, and will.
ETHICS & SUSTAINABILITY
Graceland is motivated by sustainable and ethical practices at all stages of business. From sourcing quality vintage in impeccable condition to ensuring a sensible and ethical production process of our basic collection, heartfelt relationships are at the forefront of our philosophy.
All pieces by Graceland Collection the label are manufactured fairly and ethically in Melbourne, Australia. We use locally sourced fabrics. embrace slow fashion and take pride in creating quality garments. In order to minimise waste, our garments are usually made to order. We are driven by the notion of extending the life of clothing once owned and we are passionate about creating the life of clothing to be by your side for many moons.
We encourage all of our suppliers to ship our products plastic-free, using sea freight. 95% of Graceland orders are shipped using sustainable packaging by Better Packaging Co. The shipping satchels we use to send our orders out are are 100% biodegradable and compostable.
GOT A QUESTION ABOUT GRACELAND COLLECTION? WE'D LOVE TO HEAR FROM YOU! EMAIL US AT HELLO@GRACELANDCOLLECTION.COM